TL;DR
Serotonin Centers has opened its second North Texas location in Fort Worth, expanding its physician-led longevity care services. The new location is designed to serve West Fort Worth, Aledo, Benbrook, and surrounding high-income communities with a medical wellness facility.
Located just off Interstate 820 at the Team Ranch Road exit, the Fort Worth center is positioned to serve West Fort Worth, Aledo, Benbrook, and surrounding high-income communities with a medical wellness facility intended to accommodate busy professionals and families.
The opening reflects a broader shift in consumer behavior across the Dallas–Fort Worth market, where patients are increasingly seeking proactive, physician-guided approaches to health rather than traditional reactive care.
“What we’re seeing in DFW is a clear shift—from reactive healthcare to proactive optimization,” said Dr. Shane Seroyer, franchise owner. “Patients aren’t waiting until something is wrong anymore. They’re actively seeking hormone optimization, medical weight loss, peptide therapies, and recovery treatments as part of a long-term strategy for how they feel, perform, and age.”
Serotonin Centers delivers a concierge, physician-led model that begins with advanced diagnostics and comprehensive lab analysis. Each member receives a personalized care plan designed to optimize health-span, performance, and overall quality of life. Services include hormone replacement therapy (HRT), medically supervised weight loss, peptide therapy, IV therapy, hyperbaric oxygen therapy (HBOT), red light therapy, and advanced medical aesthetics.
The Fort Worth location follows performance in Mansfield, where Seroyer reported membership growth, patient retention, and measurable outcomes—particularly in hormone optimization and weight management programs.
“We expanded because the model is working—both clinically and operationally,” Seroyer said. “What gave us confidence wasn’t just growth—but it was repeatability. We built systems, protocols, and a patient experience that we knew could scale into a location.”
In addition to growing demand, Seroyer noted a shift in the sophistication of today’s consumer, with patients becoming more educated, more engaged, and increasingly focused on long-term health outcomes rather than short-term aesthetic results.
Compared to the Mansfield launch, demand in the DFW market is higher, more informed, and increasingly driven by individuals focused on performance, longevity, and preventative health.
For Seroyer, the expansion is both professional and personal.
“As a physician, most of my career has been in a reactive model—treating problems after they occur,” he said. “Serotonin flips that model. We focus on prevention, optimization, and helping patients take control of how they age and perform.”
He added, “I have a family history of Alzheimer’s disease, and after undergoing genetic testing myself, it became clear that without a proactive approach, I could be headed down the same path. The difference today is that we’re no longer powerless—we have the ability to influence our trajectory and change our future. That perspective drives everything we do.”
Unlike traditional med spas, Serotonin Centers operates at the intersection of medicine, performance, and longevity science, offering a medically driven, protocol-based approach focused on measurable outcomes.
The Fort Worth location is designed to serve a broad range of individuals, including professionals, parents, and fitness-focused consumers seeking a more comprehensive approach to their health.
In this story
This story was originally published in Franchising.com on April 30, 2026. Burnaze summarizes and links to the original reporting.
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