Sir Grout Seeks Qualified Franchisees for Growth in Philadelphia

Sir Grout, the 57-unit hard surface restoration and maintenance franchise, has identified Philadelphia as a key market for growth. With two established franchisees in the state and plenty more nearby, brand awareness is strong and new owners will be well-positioned for success.

“Philadelphia is a very attractive market for us because of the existing brand awareness,” said Kieran Scott, President of Growth Brands. “The demographics and geography are also appealing. Older homes in the area tend to have more tile, and that’s a core area of business for us. With larger, wealthier homes come larger jobs, and we have successful franchisees in the surrounding areas. It’s just a great fit.”

The demographics of the existing population in Philadelphia are favorable. Sir Grout franchisees tend to find business in single-family households with an annual income of $75,000 or more, and the Philadelphia population fits well within this category.

Sir Grout also offers a range of services under a single business entity, allowing franchisees to secure multiple streams of revenue through their business. Core services include:

• Grout and tile cleaning, caulking and sealing

• Tile and stone restoration, including cleaning, honing, polishing, color enhancement and sealing

• ColorSeal

• Coatings for tile, grout, stone, concrete and metal, including Slip Armor and MicroGuardSlip Armor is meant to help reduce the risk of slips and falls on wet floors or on other slippery surfaces such as tubs, showers and pool areasMicroGuard is an all-in-one hard surface finish that protects tile, stainless steel, concrete, epoxy-painted floors, stone, slate and more

“There is a very positive business opportunity for entrepreneurs looking to enter the home enhancement space. Not only are enhancements easier to execute than complete replacements, with the economy being a little shaky at the moment, more and more people are choosing home improvements for the sake of affordability,” Scott said. “The work has been done — we have an amazing brand, great franchisees and strong training programs. The market is favorable, we’ve been around for decades and franchisees who join now are in a great position to succeed.”