MaidPro Targets Cleveland, Ohio for Franchise Growth

MaidPro, the nearly-300 unit Boston-based home cleaning business, has identified Cleveland, Ohio as a prime market for its continued growth. As the concept works to expand by 10% in 2023, success of similar concepts in the area indicate strong opportunity.

“Cleveland has proven to be a successful market for other brands within the Threshold Brands portfolio, and we’re looking to draw a parallel,” explained Stephanie Toettcher, Director of marketing at MaidPro. “We’ve leveraged key learnings and resources from our other concepts to inform this decision.”

There are five available territories in the greater Cleveland area, including Westlake, Beachwood and Solon, and MaidPro is prepared to onboard and open in at least three of the five areas within the next year.

Toettcher explained that the Cleveland area is very business-friendly, and the growing suburban population lends itself to enticing business opportunities.

“In these strong suburban markets, there is potential for larger homes and longer cleans,” she said. “Those are two of the greatest things we look for when onboarding a customer as they are indicators of a high-quality customer and opportunity for repeat business.”

Recently, MaidPro partnered with multiple agencies to develop a stronger customer-facing messaging strategy, including branding, PR, social media and the consumer website. With multiple new marketing components, the brand is setting itself apart from the competition in a way that will drive new franchisees toward success even more quickly.

While MaidPro is excited to welcome new entrepreneurs to its system, Toettcher says current owners should also consider expansion. For those who are already established with the brand, knowledge of the concept will be incredibly helpful, and the ramp-up time will be shortened substantially.