TL;DR
Heyday, a skincare company, plans to open 40 new stores with the help of Level 5 Capital Partners. The company aims to open over 500 stores nationally, with the initial 40 stores located in the DC area, LA, Atlanta, and potentially Texas.
Heyday , a fast-growing skincare company on a mission to provide expert skincare, was recently featured on Yahoo! Finance . Level 5 Capital Partners Managing Partner Chris Kenny and Heyday CEO Adam Ross spoke with reporter Alexis Christoforous about the projected outlook on the skincare industry and Heyday’s plans for expansion.
Kenny expressed he was drawn to the brand because it was clear there was a national opportunity to make people's lives better by giving them a more convenient avenue to get high-quality skincare. As a result of the partnership, Heyday will be opening 40 new stores.
“We think there is north of 500 stores that Heyday can open nationally,” said Kenny, “And those 40 stores will be in the DC area, LA, likely Atlanta, and we'll evaluate Texas.”
Additionally, Ross touched on how unexpectedly difficult this past year has been on business and how it has ultimately allowed for the brand to have a more successful future by encouraging him to be more strategic when planning out the product roadmap.
“Clients are coming back, and they're spending more,” stated Ross. “They're having a great experience, and they're rebooking at rates that we've never seen pre-pandemic.
In this story
This story was originally published in 1851 Franchise on April 29, 2021. Burnaze summarizes and links to the original reporting.
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