Why Many Franchisees with Threshold Brands Continue to Reinvest in the Company’s Diverse Portfolio

Threshold Brands, the 500-plus-unit multi-brand franchisor, has proven to be a fantastic business to become a part of. So much so, that franchisees are choosing to grow their franchise portfolio within the same family of brands - USA Insulation, Plumbing Paramedics, Heating + Air Paramedics, MaidPro, Men in Kilts, FlyFoe, Pestmaster Services, Sir Grout and Granite Garage Floors - a testament to the great support and model the business and its subsidiaries have.

“The different offerings and business opportunities we offer at Threshold Brands make reinvesting and scaling their portfolios easy for our franchisees,” said Hagan Kappler, CEO. “We have many owners who get one brand up and operating, realize what an enjoyable and profitable venture it is for them, and come to us to discuss starting up a second brand.”

One of those owners is Jonathan Shelson, who has owned a MaidPro business, the 280-unit residential cleaning franchise, in Toronto for five years and just recently partnered with another MaidPro franchisee to open up four territories of Men In Kilts, to provide exterior cleaning services.

Shelson left the corporate world to start his own business, and after having great successes with his MaidPro venture, he decided to reinvest with Threshold and bring Men In Kilts to the area as well. He said that having two home service businesses under the same parent company has many benefits.

“Adding a second service in the same area allows me to share resources, staff and clients. We’ve only had Men In Kilts open for a few weeks, and we already have clients coming from MaidPro,” said Shelson. “It's been really easy to launch the second brand because the services with Men In Kilts are very complementary, and so is the staffing. Our staff can work both brands, depending on weather, and office support staff overlaps as well.”

Threshold Brands has been amazing in terms of support, Shelson added. He likes that the nature of franchising means he gets to run his own company, but has the added bonus of an entire corporate team behind the scenes.

“This is the best of both worlds because I can work for myself, but with the support. I can pick up the phone and talk to someone who can say ‘I've been through that’ or ‘We have a process for that,’” said Shelson.

The franchisor makes the avenue for its existing franchisees to reinvest an easy and affordable one. Shelson said that the investment needed to get their Men In Kilts territory up and running was “not too steep”, and their new units are headed towards seeing an almost immediate return on investment.

“It has a relatively low startup cost compared to other brands. You just need a truck, some equipment and a small staff to get started,” said Shelson. “It's still early for us, but it looks like we are probably going to break even on operations costs in month one, which is unheard of. I really enjoy being a business owner with this strong brand.”

Threshold Brands is focused on opening doors for franchisees, customers and employees to pursue their dreams. Threshold’s portfolio includes a growing number of franchised service brands including FlyFoe®, Granite Garage Floors®, Heating + Air Paramedics®, MaidPro®, Men In Kilts®, Pestmaster Services®, Plumbing Paramedics®, Sir Grout®, and USA Insulation®. More information about Threshold Brands and its franchising opportunities is available at