Top Franchise Brokers: Michael Lorsch, M. Lorsch Consulting

When it comes to advising potential franchisees, M. Lorsch Consulting broker Michael Lorsch has walked the walk. With previous experience as a multi-location franchise owner, vice president of a large international company and CPA, Lorsch’s goal is to help clients find a franchise that will allow them to achieve their lifestyle goals and financial objectives.

“I don’t sell,” Lorsch said. “Instead, I educate, guide, coach and counsel my clients to do their due diligence. “They need to take their time and not feel rushed by the franchise company. They should not impulsively buy in.”

Specializing in industry-leading, recession-resistant franchise companies with successful track records and a high level of franchisee satisfaction, Lorsch believes filtering out less successful franchises helps his clients minimize the inherent risk of investing in a business.

“I am particularly aware that investing in a business is a crucial decision that needs to be made only after a thorough investigation of the opportunity is completed,” Lorsch said. “Winning for me sometimes means helping a client decide that owning a business is not for them.”