Franchise Deep Dive: Pure Green Franchise Costs, Fees, Profit and Data

Pure Green is a cold-pressed juice bar concept that specializes in serving juice, handcrafted smoothies and acai bowls that are made with the highest-quality ingredients sourced from around the world. Pure Green was founded by wellness entrepreneur Ross Franklin , who opened the first location in New York City in October 2014.

Pure Green’s mission is to build “healthier communities around the globe by connecting people everywhere with superfoods.”

Since its inception, Pure Green has ranked on Entrepreneur’s Franchise 500 list, and some of its clients include the NBA, NFL, NHL and MLB.

As of November 2023, there are more than 100 Pure Green corporate and franchise units in development across the country . The brand is actively offering franchise opportunities in all 50 states.

Business Model Overview

Pure Green’s business model is focused on selling high-quality, fresh-pressed juices and other healthy menu options to consumers. Pure Green has become a nationally recognized brand. As of November 2023, it sells its juices in over 30 states. Its customers include airlines, high-end hotels, national fitness centers and professional sports teams.

For prospective franchise owners, Pure Green provides assistance with:

• General contractor process

For new owners, Pure Green hosts a week of intensive training at one of its corporate locations. This training covers inventory management, point-of-sale, scheduling, reporting and analytic training. The brand also provides on-site support during the grand opening and ongoing support with regular weekly conference calls and on-site visits.

Pure Green locations typically sit between 500 to 1,500 square feet. The brand traditionally looks for high-traffic locations with strong anchor tenants, such as high-end fitness centers or health-oriented supermarkets. It also seeks out locations that are close to colleges, residential buildings and corporate offices.

Pure Green lists the following benefits to operate one of its franchises:

• Avoid high labor and equipment costs

• High-quality, tasteful superfood products

• No cold-pressed juice manufacturing

• Avoid manufacturing regulations

Financial Performance Data

According to Pure Green’s consumer-facing website, the average store sales in 2022 were approximately $743,429. The top 10% of all Pure Green stores in 2022 saw average gross sales of $1,463,884.

As of the publishing of this story, the initial investment required to open a Pure Green franchise ranges from $170,450 to $425,400.

The franchise fee required to open a Pure Green franchise is $30K. Franchise owners must also pay an ongoing royalty fee of 6% of gross revenue and a national marketing fee of 2% of gross revenue.

Leadership Team

The leadership team at Pure Green includes:

• Ross Franklin — Founder and CEO

• Michael Cecchini — VP of Operations

• Sam Florens — Director of Wholesale Operations

• Randdy Fundora — Creative Director

• Isaac Cohen — Chairman, CEO of Wholesale

• Brody King — Director of Franchise Sales

• Ian Friedman — VP of Wholesale Development