TL;DR
The future of digital marketing involves aligning with user experiences.
"follows the natural form and function of the user experience." It presents content or promotions within the context of the platform a user is on. When a user sees it, they can decide whether or not they want to interact with it, instead of being forced to watch an ad. This type of advertising has been so successful that U.S. native ad revenues are said to top $16 billion this year.
In this story
This story was originally published in 1851 Franchise on September 6, 2016. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseThe Burnaze newsletter
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