IFA FranBlog: During Times Of Economic Uncertainty, Brands Need To Take An Understanding Approach

Big Blue Swim School Chief Development Officer Scott Thompson discusses in a recent IFA FranBlog how brands should focus on their people and their mission, and prepare for the future in a post-COVID-19 world. Thompson shares a few best practices brands of any industry should consider when navigating the current climate for small businesses.

“Whether it’s the franchisor, franchise partner, prospect or customer, COVID-19 has instilled in nearly everyone a natural fear of the unknown,” writes Thompson. “For franchise brands, it’s more important now than ever to focus on what makes your brand special.”

Big Blue Swim School is adjusting class sizes and implementing social distancing within their pools and waiting rooms to prepare for its reopenings. Thompson stresses the importance of taking care of your employees. Big Blue Swim School has continued to pay its employees and full-time swim associates even as pools remain closed.

“None of us know what the world will look like in two weeks, six months or a year from now. It’s certainly important to focus on short-term business strategies and long-term planning, but now is the time to focus on the people within your brand,” Thompson adds.