Skiptown Unveils Upgraded SkipOS Platform to Power Seamless, Data-Driven Pet Care

Platform updates

Among the latest updates is the app’s valet-style drop-off and pickup feature, launched in summer of 2025 to streamline the boarding and daycare experience. The service allows pet parents to notify staff of their arrival via the Skiptown app so dogs can be checked in or brought out without owners leaving their vehicles. Based on user feedback, the feature was refined to provide visibility into wait times, with 95% of pickups and drop-offs completed in under eight minutes, and to help staff manage peak periods.

That timeframe includes each pup’s thorough wellness check during check-in and pick-up, where staff assess overall condition and look for signs of irritation, injury, or health concerns.

In 2026, updates included the PupCare Plan membership, an SMS Text Club for events, and an in-app hub designed to support engagement and cross-service utilization.

“SkipOS was intentionally designed with both pet parents and operators in mind, and we've continued to evolve it as the business has grown,” said Liz Sims, Head of Digital Product at Skiptown. “Owning the technology allows us to respond quickly to customer feedback, roll out new features faster, and create a more connected and seamless experience from start to finish.”

Originally developed in-house to replace outdated, off-the-shelf systems, SkipOS has scaled alongside the brand from its early roots as a dog walking app to a fully integrated system powering daycare, boarding, grooming, walking, social experiences, and memberships across multiple markets. As the company expanded from its home market of Charlotte into Denver and Atlanta, SkipOS proved its ability to scale as a true multi-location operating system.

Key performance areas

Today, SkipOS serves as the backbone of the Skiptown model, driving performance across four core areas:

• Revenue & Profitability: Real-time visibility into performance, with built-in tools such as dynamic grooming algorithms, promotions, and incentives designed to maximize revenue and control costs.

• Operational Efficiency: Streamlined workflows that reduce complexity for on-site teams, allowing staff to focus on safety and guest experience rather than manual processes.

• Data-Driven Making: SkipOS will provide franchisees with the reporting and insights needed to make smarter decisions about pricing, services, and growth.

• Customer Experience & Engagement: A fully connected journey for pet parents, including booking, check-in, and ongoing real-time updates, driving stronger retention and lifetime value.

“Technology is foundational to how we scale,” said Mike Rotondo, CEO of Skiptown. “We’re not tied to third-party systems, which allows us to move faster, scale more effectively, and deliver a more differentiated experience for our valued pets, their parents and our franchisees.”

The organization reports more than 40% year-over-year revenue growth and describes its proprietary technology as supporting customer loyalty and franchise growth.