Shoot 360 Builds Mid-Year Momentum with New Market Expansion, Innovative Growth, and Major Initiatives

The momentum follows a record-setting 2025 for franchise sales and positions 2026 to become Shoot 360’s sixth consecutive record-breaking year for installed and opened locations. As the brand grows, Shoot 360 remains focused on its core mission: growing the game of basketball by making skill development smarter, faster, and more fun.

In the first half of the year, franchise-related activity included locations opened and franchise agreements awarded across the Americas and Asia. Additional openings and development activity were reported.

“What’s exciting about this stage of growth is that we’re seeing Shoot 360 work in a lot of different markets and formats,” said Craig Moody, Founder and President of Shoot 360. “Whether it’s an international facility, a fitness center location, or a local franchisee bringing the concept to their community, the response has been fantastic. Athletes want training that helps them see real progress and that continues to drive the demand we’re seeing across the system.”

In addition to franchise growth, Shoot 360 strengthened its system in the first half of the year through several key initiatives, including:

• 3-BALL Game Mode: Shoot 360 launched 3-BALL Solo, a new single-player competitive game designed to elevate shooting competition across the Shoot 360 network. Built with a unique scoring system, 3-BALL Solo creates a more balanced and competitive environment where athletes can compete in real time against others across all Shoot 360 locations. Players receive live shot feedback during each session and can immediately see how their high score ranks on a network-wide leaderboard, adding a clear competitive layer to every workout. 3-BALL Solo reflects Shoot 360’s continued focus on innovation and creating more dynamic, game-like training experiences for athletes of all ages and skill levels.

• HER Month: Shoot 360 launched its HER Month initiative, featuring girls-focused clinics, 3-BALL Trio Leagues, events, and free training experiences across participating locations throughout the month of March. The campaign supported the brand’s broader mission of expanding access to basketball for girls and women while creating more opportunities for participation, competition, and skill development. HER Month drove meaningful growth in female athlete engagement across the Shoot 360 network, with Female Official Recruiting Visits climbing 8% in March compared to January, reflecting consistent growth in female participation through the campaign window.

“Our priority in this next phase is making sure every opening is set up the right way,” said Jamie Eslinger, Chief Operating Officer of Shoot 360. “As the system grows, we’re focused on supporting our franchise partners through real estate, training, operations, marketing, and programming so they can deliver the experience athletes and families expect from Shoot 360.”