SiteSeer Technologies unveils new franchise tech tool

SiteSeer Technologies announced that it has updated a tech tool created to assist franchise companies.

The tech provider, which has also created SiteSeer Professional site selection software and Void Analysis Pro, has revamped its Automated Territory Optimization Model (ATOM) tool.

According to SiteSeer, ATOM helps franchise companies optimize their territories with greater speed and precision. Built on SiteSeer’s market intelligence platform (SiteSeer Professional), ATOM uses machine learning and advanced algorithms to enable franchisors to design fair, balanced territories that align with their long-term growth objectives.

Through the use of the ATOM system, franchisors are able to reduce their territory planning time from days to hours, SiteSeer said. Through a faster, more accurate process, franchisors can respond quickly to market shifts and improve their regional or national expansion efforts.

Tom Kessler, chief product officer at SiteSeer Technologies, said that ATOM helps franchise brands create defendable territories that not only meet their legal obligations, but also demonstrate to franchisees that they care about their success.

“We are excited to take territory planning to the next level,” Kessler said. “Today’s franchise brands know that the competition is fierce and those looking to invest in franchises are very discerning. They demand strong system support and sustainable profitability.”

“ATOM by SiteSeer empowers franchisors to design equitable, data-backed territories,” Kessler added. “This strengthens their brand reputations, builds trust and credibility with prospective franchisees, and ensures franchise companies adhere to federal guidelines.

Built as a feature of SiteSeer Professional site selection and market intelligence software, the firm notes that ATOM ensures that a territory design is comprehensive and data-driven. SiteSeer’s Territory Optimization tool automates the process of creating territories that meet a company’s franchise requirements, and provides an easy-to-use interface for manual territory realignment.

SiteSeer retail site selection software not only powers the ATOM model, but provides the tools necessary to visualize these territories, assess the quality of each territory, and manually adjust territories based on local knowledge or franchisee input. It also allows franchisors to make real-time adjustments in response to market shifts or new data. Franchisors can simulate potential changes to territory population, consumer demand or business rules and see how that affects the franchise company’s capacity for growth.

Territory optimization with ATOM is available as part of a SiteSeer Professional subscription (Advisor or Enterprise plan). This feature allows subscribers to create and manage their own territory plans or engage the SiteSeer professional services team to create a model or full territory plan on a company’s behalf.