Massage Envy adds new chief tech officer

Massage Envy announced that it has named a new chief technology officer.

Abe Hong has been appointed to the role for the franchise specializing in massages and skin care. Massage Envy said that Hong brings more than 25 years of experience.

In his new position at Massage Envy, Hong will oversee the company’s technology strategy, including enterprise systems and cybersecurity. Additionally, Hong will focus on supporting franchisees while enhancing the member and guest experience.

“Abe is a proven technology leader with deep experience supporting complex, multi-site businesses,” said Todd Schrader, CEO of Massage Envy Franchising. “His ability to align technology strategy with business goals, combined with his collaborative leadership style, will be instrumental as we continue to evolve our digital capabilities and support growth across the franchise network.”

Hong most recently served as chief technology officer at Learning Care Group, where he led enterprise technology, digital platforms and AI strategy. Prior to that, he held executive leadership roles including chief operations officer at Technologent, chief information officer at Discount Tire and Red Rock Resorts, and senior technology leadership roles at Starbucks and Russell Investments.

“I’m excited to join a brand that is so focused on supporting franchisees and delivering meaningful experiences for members and guests,” said Hong. “I look forward to working with the team to build on the company’s strong foundation and continue advancing its technology capabilities to support long-term growth.”

Hong is a graduate of the United States Military Academy at West Point and served as a Captain in the U.S. Army.

Massage Envy has more than 1,100 locations in 49 states. Based in Scottsdale, Arizona, the brand was founded in 2002 and began offering skin care services in 2008.