TL;DR
Starbucks has expanded delivery services to 1,100 stores across China through a partnership with Ele.Me. The company plans to bring delivery to more than 2,000 stores across 30 cities by the end of the year.
Starbucks has officially expanded delivery services to reach 1,100 stores across China. According to a recent article in QSR Magazine, this expansion occurred over a two month period and covers 17 cities. It was made possible through a partnership with food delivery service, Ele. Me. The delivery option helps Starbucks remain a leader in the coffee segment across China.
“Our market-leading scale and the positive customer trial and adoption we have seen in the first two months of operations have given us even greater confidence that we will successfully bring this exceptional delivery experience to more than 2,000 stores across 30 cities by the end of year. And we will do this with the deep respect for coffee, relentless pursuit for excellence and agility that only Starbucks can in China,” said Starbucks China CEO, Belinda Wong.
In this story
This story was originally published in 1851 Franchise on November 6, 2018. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.