Growing pizza brand Cascadia Pizza Co. adopts Square platform to power franchise expansion

Cascadia Pizza Co., an American crafted wood-fired pizza brand, has returned to Square to unify its commerce platform across its multi-format operations in five states, according to a press release.

The Washington-based company, which began as a single food truck in 2015, has expanded to include 17 corporate restaurants, franchise locations, food trucks and event catering units across Washington, Idaho, Oregon, Arizona and Texas. To manage the growth and complexity, Cascadia is deploying Square for Restaurants, Square Franchise Suite and a full ecosystem of hardware across all of its operating formats.

"Cascadia operates everything from brick-and-mortar restaurants to food trucks and franchise locations, so we needed technology that could work across all of those environments while giving our team the visibility to grow," Thomas Reinhard, co-owner of Cascadia Pizza Co., said in the release. "We had used Square earlier in our journey, when our business needs were less complex. But seeing how much Square's full-service restaurant and franchise platform has advanced gave us full confidence that it was the right partner to support the next stage of Cascadia's growth."

The transition provides Cascadia's corporate leadership with centralized reporting and menu orchestration across both corporate-owned and franchisee locations, while allowing individual franchisees to maintain their own accounts. The platform also includes offline capabilities, giving the brand's food truck and catering teams reliability regardless of the venue.

"Cascadia Pizza Co. is one of the most operationally complex restaurant stories we get to tell, with all concepts running on our single platform across five states," James Schonzeit, head of food and beverage at Square, said in the release. "Thomas' advanced operating model required powerful infrastructure to scale, and Square's evolution gave Cascadia a compelling reason to come back. That trust is something we take seriously, and we're committed to being the foundation that continues to grow and innovate along with them."