TL;DR
Wetzel's Pretzels is targeting the Seattle area for expansion, focusing on key locations such as Pacific Place and Bellevue Square. The brand aims to partner with operators to bring the brand to life throughout the region.
According to a recent article in QSR Magazine , the brand is focusing efforts on buildings its presence in the Seattle area. Specific target locations include Pacific Place, North Bend Premium Outlets, University Village, Bellevue Square and Redmond Town Center.
“This brand is positioned for immediate and long-term growth thanks to operational simplicity, unit size flexibility and the corporate team’s core focus on franchisee profitability. We believe there is tremendous opportunity across the Seattle area, and look forward to partnering with operators to bring this beloved West Coast brand to life throughout the region,” said president Jennifer Schuler.
In this story
This story was originally published in 1851 Franchise on July 31, 2018. Burnaze summarizes and links to the original reporting.
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