USA Insulation Targets Phoenix for Expansion

USA Insulation, the 80-plus-unit insulation franchise under the Threshold Brands umbrella, has made Phoenix, Arizona, a top growth target. As part of its push out west, the company is ready to bring quality insulation to the city’s rising populations as temperatures rise.

“Phoenix is a great next step for USA Insulation,” said Patrick Pitrone, brand president. “We want to grow thoughtfully with the right people, in the right marketplaces, and Phoenix is a great place to do so.”

As homeowners and renters increasingly prioritize energy efficiency, the franchise has emerged as the leading provider of home insulation services and plans to open more than 20 new locations this year. This would be USA Insultion’s first location in the state of Arizona. Currently, the company has room for five territories in Phoenix.

Phoenix gained 13,000 residents between 2020 and 2021, seeing the second largest increase in the country, according to AZ Central. In 2022, the metro area has seen a 1.48 percent population increase from last year. A new study also shows that Arizona is the sixth hottest market for new residential construction in the U.S.

Arizona has been facing a dramatic rise in humidity and heat, making good insulation especially important. In a hot climate, the heat from the outside can naturally flow into an air conditioned home. Insulation helps hinder this natural process, thereby keeping a home cool in summer, while lowering energy bills.

“It’s always a good time to insulate,” said Pitrone. About 90% of the country’s residences are considered under-insulated, according to the Insulation Institute. Poor insulation allows conditioned air to escape a home, while letting outside air in, which leads to a lot of wasted money on inefficient heating and cooling.

Demand for home services boomed during the COVID-19 pandemic, proving to be recession resistant and reaching an all-time high. The home services industry is expected to see 53% growth between 2020 and 2024, while the market is expected to grow by $4.7 billion worldwide between 2021 and 2025.

“Folks aren’t buying new houses necessarily. They aren’t putting $200,000 into their house for a remodel,” said Pitrone. “Our average ticket is around $6,000, making it a great investment for a homeowner. We can make them more comfortable instantly and cut energy bills by between 20 and 40 percent – sometimes even higher.”