Franchise Deep Dive: Dogdrop Franchise Costs, Fees, Profit and Data

Dogdrop is a venture-backed and female-founded startup franchise brand that specializes in offering convenient and flexible dog care. Headquartered in Los Angeles, California, the franchise provides a place for dogs to exercise, learn and socialize under well-trained supervision.

Dogdrop is aiming to revolutionize the dog day care industry and has been intentionally crafted to cater to modern dog parents with its “refreshing brand and design.”

As of November 2023, Dogdrop has two corporately owned locations in Los Angeles, California, and two franchise locations under development in Denver, Colorado and Ft. Lauderdale, Florida. The brand is actively offering franchise opportunities throughout the United States.

Dogdrop’s business model is focused on offering convenient and flexible dog care solutions. According to CEO and co-founder Shaina Denny, Dogdrop aims to be the largest network of dog day care centers focused on millennials and Gen Z dog parents. The brand is focusing on these two groups largely due to their growth in the pet industry, which is predicted to rise by 143% in 2030 to $118 billion.

For prospective franchisees, each Dogdrop location has a small footprint, with day cares situated between 2,250 to 3,000 square feet and no overnight boarding. Its retail spaces are modular for easy customization, build-out and maintenance. Dogdrop also partners with multi-family developers to put the brand on ground floor locations in prime areas.

The brand focuses on safety, cleanliness, transparent communication and ease of access to provide its customers with a “world-class experience” that exceeds their expectations and keeps them coming back.

“We’re focused on delivering a consistently high level of care, a vastly improved parent experience and an extended network of locations, so that more people have access to great and convenient dog care no matter where they are,” the brand wrote on its website.

Dogdrop provides comprehensive training and resources to new owners and operators, including assistance with site selection, lease negotiations, design-build, team training, marketing guidance and ongoing support.

The franchise fee required to open a Dogdrop franchise is $50K. Franchise owners must also pay an ongoing royalty fee of 7% and a 2% brand fund.

The initial investment required to open a Dogdrop franchise ranges from $302K to $568K.