Squeeze Expands National Franchise with Rogers Grand Opening

From the Founders of Drybar, Squeeze, a way better massage experience, announced today the brand’s sixth location opening in Northwest Arkansas on Friday, August 11. Located on the first floor of the Uptown Terrace building at 4600 S. Pinnacle Hills Parkway, Rogers, AR 72758, the 3,206 square foot space holds 9 massage suites and will provide customers with a seamless and customizable massage experience.

"We are so excited to expand Squeeze into Northwest Arkansas in partnership with Operating Partners, Laura Ganann and Nathan Friedley," said Brittany Driscoll, Co-Founder and CEO of Squeeze. "It's always been our goal to bring A Way Better Massage Experience to communities across America, as well as provide a feel-good working environment for our team. We're looking forward to many successful years serving the people of Rogers.”

Squeeze’s industry-leading technology platform is the first-of-its-kind in the retail service space and bridges the seamlessness of an on-demand mobile experience with beautiful, sophisticated brick-and-mortar destinations. Each element of the guest experience is curated to be convenient, personalized, and hassle-free. Through the Squeeze app and website, guests can book, set personalized preferences, pay, tip, rate, and review, allowing them to walk in and figuratively “float out.”

The personalization continues with each massage tailored to the customer’s liking including pressure, music, lighting, and the ability to tap a “ready button” letting the therapist know to return in-room to begin the massage. Personalized preferences are saved to guests’ profiles and reviewed by massage therapists prior to appointments so Squeeze knows exactly what you want, each and every time. Each massage includes the guests’ choice of deep tissue, heat therapy, aromatherapy and percussion therapy at no extra cost.

Memberships start at $95 a month for a Mid-Squeeze, the brand’s 50-minute table massage.

Since first opening its doors in Studio City, Los Angeles in 2019, the Squeeze franchise continues to expand quickly across the country with over 70 locations in development. Squeeze was built to scale through franchising and every decision has been made with the success of existing and future Operating Partners in mind, creating a way better franchise experience. The company provides a path for those with an entrepreneurial spirit who are wanting to buy into their next small business or invest in their first.

Squeeze creates a launchpad of opportunities for individuals who are passionate about people and who want to take their livelihood into their own hands. Those who never thought of entrepreneurship as an option now have a streamlined path to becoming successful local business owners.

“I am excited to bring such a new franchise to this community,” said Laura Ganann, Operating Partner for the Rogers location. “Our area has been developing so rapidly over the last decade, and I've seen us grow from a place that was begging to have some of the offerings of a larger metropolitan area, to starting to finally catch up to those larger cities, to now being an area where a brand new national franchise is excited to open.”

Committed to building “The Feel-Good Revolution”, Squeeze is offering all team members a competitive employee compensation package inclusive of health benefits, paid vacation, continuous education, team-building and personal growth initiatives, and more. Squeeze is committed not only to making people feel good, but to doing good as well. The national franchise has also partnered with a like-minded “feel-good” non-profit to be able to provide its customers with an opportunity to be a part of conscious capitalism.

For every membership sold, Squeeze is helping to provide a day of canine support to a person with a disability through Canine Companions, the nation’s leading dog service provider.

From the founders of Drybar, meet Squeeze, a way better massage experience. After recognizing the gap in the massage industry, Alli Webb and Michael Landau dreamt up the concept for Squeeze. In 2017, Brittany Driscoll, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality.

She stepped into the role of Co-Founder & CEO, spearheading the launch of the brand and the opening of its flagship location in Los Angeles. Squeeze’s revolutionary app-based booking platform allows guests to book, pay, tip, set personalized preferences, rate, and review all at the touch of a button so guests can walk in and figuratively float out. Massages are tailored to guests’ preferences including pressure, aromatherapy, music, and lighting with no additional fees.