Engadget: Google Glass Is Officially Back with a Clearer Vision

Google Glass is getting a second shot at life. According to an article on Engadget, the tech giant is rebooting of one of its biggest flops. But this time, Google Glass is going after a new audience.

Rather than target everyday consumers who could use Glass to check social media, take photos and record videos, Glass Enterprise Edition is going after businesses. Even though people didn’t see the need for Glass in their everyday life, the product was helpful for workers looking to do their jobs better. That’s why after the Google Glass website was shut down in 2015, the brand continued selling the product to major U.

S. companies like GE, Boeing, DHL and AGCO. And it’s helping businesses see results—by having workers use Google Glass on the job, AGCO was able to reduce production times by 25 percent, for example.

The new Glass Enterprise Edition is more comfortable and holds up against tougher work environments. Engadget also notes that Google brought on more developers to build apps designed to take advantage of the product’s new users. For now, there’s no word on whether or not Glass will ever be sold to the general public again.