TL;DR
Papa Murphy's is offering incentives for prospective franchisees in West Virginia, including a reduced franchisee fee and royalty abatement, as it looks to expand into the Beckley and Bluefield areas. The brand currently has no locations in the area and is seeking franchise owners.
Papa Murphy's is looking to expand into the Beckley and Bluefield areas in West Virginia, as the brand currently has no locations in the area.
Market research “shows those are ideal areas for us to open restaurants,” Gary Payne, the company’s vice president of franchise sales, told the Register-Herald.
Payne also told the publication that the brand offers families fresh, healthy food and has a variety of options in addition to pizza. Papa Murphy's is currently looking for franchise owners and has cut the franchisee fee down by $5,000 and is offering royalty abatement for the first year of business.
In this story
This story was originally published in 1851 Franchise on November 8, 2016. Burnaze summarizes and links to the original reporting.
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