QSR: Soulman’s Bar-B-Que Poised to Grow with New Executive Hires

Soulman’s Bar-B-Que, a BBQ franchise brand with locations throughout North Texas, has created two new executive-level positions. Baylea Wood has been hired as the brand’s director of marketing, and Charlie Guajarado has been promoted to Corporate Executive Chef.

According to an article on qsr.com, the newly created executive roles arrive on the heels of a year of substantial growth for Soulman’s Bar-B-Que. In 2017, the franchise reached more than $20 million in sales and more than 6 percent same-store growth over 2016. Now franchise CEO Brett Randle is hoping to leverage that growth by establishing key leadership roles to help expand the brand’s presence throughout Texas.

“As a team, we have been consistently committed to keeping things authentic and simple,” said Randle. “Our future growth depends on a daily focus on what makes our restaurants successful: great food, great service and clean environment to enjoy it. Preserving our heritage is vital to us at Soulman's. We know what we are: a traditional Texas Bar-B-Que house. We do things the traditional way, the right way, and we’re resolved to continue that through our growth.”