Lemonade, Modern Market Eatery Merge to Form Modern Restaurant Concepts

Health-focused fast-casual concepts Lemonade and Modern Market Eatery have joined forces under one roof to form Modern Restaurant Concepts, the brands announced Wednesday. Terms of the deal were not disclosed.

Per an article in Restaurant Hospitality, the merger was coordinated by Los Angeles-based private equity firm Butterfly, an investor in both brands, as a means to grow the national footprint of both brands through franchising and licensing. Each concept will remain a separate entity, QSR Magazine noted.

Between the two brands, Modern Restaurant Concepts now oversees 58 restaurants in 10 markets including Denver, Austin, Dallas, Phoenix, Los Angeles, San Francisco, San Diego and Washington, D.C.

“With Lemonade and Modern Market Eatery under one roof, we will have an offering that will thrive in more markets and nontraditional foodservice outlets across the U.S. than any comparable single-concept company,” Modern Restaurant Concepts chief development officer Jim Sullivan said in a statement. “We look forward to partnering with franchisees and landlords across the country to bring these great concepts to their markets and customers.”