Why Franchisees Continue To Reinvest in Threshold Brands

Threshold Brands, the 500-plus unit franchisor behind popular home and commercial service franchises like MaidPro, Men In Kilts, Pestmaster Services, FlyFoe, USA Insulation, Sir Grout, Heating + Air Paramedics and Plumbing Paramedics, has seen a considerable boom in franchise owners reinvesting in the brand. Despite the challenges of the COVID-19 pandemic and the impact that it has had on businesses worldwide, the home-services industry is in higher demand than ever before, creating growth opportunities for Threshold Brands franchisees in new markets across the U.S.

With most reinvestment scenarios, investors face the challenge of starting from scratch in a new market; however, as a multi-brand franchisor within the home services industry, Threshold Brands provides owners with the opportunity to expand their portfolio in a market that they have already dominated, leveraging existing contacts and customers and providing clients with an entirely new, and often complementary, service.

For example: A MaidPro franchisee can capitalize on Threshold Brand’s cross-branding opportunities to open a Men In Kilts location in their market, thereby allowing the owner to offer window and exterior cleaning to an established, loyal client base within their existing territory.

Growth and profitability

Threshold Brands Chief Growth Officer R. Scott Sutton elaborated on the profitability potential of the multi-unit concept as well as the recent cross-brand initiative, which launched in late 2021.

“As we continue to add brands to our world-class portfolio, we continue to see multi-unit interest from both new and existing franchise owners,” said Sutton. “This is certainly common across many verticals in franchising. But we gained significant traction in 2021 associated with our cross-brand initiative - a focus on supporting a franchisee’s interest in opening a new unit within another portfolio brand. The adoption was incredible and led to the addition of over 30 new units across our portfolio of brands.”

One such franchisee who has implemented the best of both worlds is Men In Kilts Founder Nicholas Brand. In 2021, Men In Kilts joined Threshold Brands’ growing portfolio and Brand himself quickly jumped on board with complementary franchise opportunities within the franchisor’s umbrella. Now, in addition to owning five Men In Kilts locations of his own, Brand has added two MaidPro Canada locations to his growing portfolio.

“The beauty of what Threshold Brands has done is how they are able to line up the next service that is most useful to clients,” said Brand. “There was a need for professional cleaning services in my area and, by becoming a MaidPro owner, I am now able to leverage my existing client base and relationships and provide a new in-demand service to the area.”

Similar to diversifying retirement accounts, Sutton explains that the cross-branding initiative allows for investors to diversify their portfolios with Threshold Brands and capture revenue in more ways in the same target market.

“(The cross-brand initiative) is a compelling opportunity for our franchisees to deliver high-value, very important services,” said Sutton. “It provides a path to diversifying their business portfolio while also providing more solutions and services to the customers each is already supporting. And for our consumers, it’s an incredible opportunity to harness the strong relationships that exist with our franchise owners, allowing them to provide more value-added services that help each consumer live their best life.

We expect there's going to be continued interest and growth from the cross-brand initiative,” Sutton stated.

Threshold Brands is a holding company of a growing number of franchised service brands including: USA Insulation®, MaidPro®, FlyFoe®, Men In Kilts®, Pestmaster®, Sir Grout® and Plumbing Paramedics® and Heating + Air Paramedics®. More information about Threshold Brands and its franchising opportunities is available at