TL;DR
The return of NFL games boosted restaurant sales of beer, with total beer consumption increasing 36.6 percent on the first Sunday of the NFL season. Domestic beers, such as Miller Lite, dominated sales, making up 50.5 percent of beer consumption.
The return of NFL games on Sunday this season has boosted restaurant sales of beer. According to a recent Fox Business article, total beer consumption increased 36.6 percent on the first Sunday of the NFL season compared to the same day a week earlier and sales volume increased by 7.2 percent compared to same Sunday season opener in 2016.
Domestic beers dominated with 50.5 percent of beer drinkers choosing beers from the United States, with the majority of consumers choosing Miller Lite or Bud Light instead of craft beers. Though, imported and craft beers did see an increase compared to last year’s season opener.
The most popular beverage category for Americans continues to be beer as U.S. consumers spent $37 billion on beer at retail stores according to Nielsen in the year-long period leading up to February 2017.
In this story
This story was originally published in 1851 Franchise on September 18, 2017. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.