How Elements Massage® Drives Massage Therapist Recruitment For Franchisees

Satisfied employees make for satisfied clients—and that is even more true for the massage industry, where better long-term health outcomes directly result from therapeutic services.

That’s why the Elements Massage brand helps franchisees recruit and train the most skilled and professional massage therapists available. Elements Therapeutic Massage, LLC even appointed an experienced massage therapist as its Chief Wellness Officer to drive innovation and continue professional development for massage therapists. This emphasis on therapists, in turn, can help lead to higher job satisfaction and retention.

“Having a team of experienced massage therapists is key to running a successful Elements Massage business,” said Dan Demolli, VP of Development. “That’s why the brand helps guide local therapist recruitment for each individual location and shares best practices so owners retain happy, productive employees for years.”

The brand was founded by an experienced massage therapist in 2006. Thirteen years later and with approximately 250 current locations, the Elements Massage brand has grown to be one of the most trusted massage brands in the country.

In addition to recruiting dedicated local massage therapists who bring years of experience to their practice, the Elements Massage brand also takes time to provide massage therapists with training guides in The Elements Way®, the client-therapist relationship-building process that prioritizes meeting guest expectations every step of the way.

“Massage therapy is an integral component of overall health and wellness, and massage therapists know the incredible importance of constantly communicating, listening and adjusting services to leave every client relaxed, rejuvenated and feeling their best,” said Demolli.

To keep guests on the path to wellness and restoration, the Elements Massage brand also offers monthly memberships through the Elements Wellness Program™. The Elements Wellness Program™ is a month-to-month membership that grants each client one massage session per month at a discounted rate. It also provides clients with as many additional sessions as desired at the discounted member rate. There is no long-term contract and members can opt-out at any time with a 30-day notice.

Unlike other massage memberships, there is little risk with the Elements Wellness Program™. If you skip a month, the session rolls over to the next month at no extra charge. Additionally, the Elements Wellness Program™ may also be shared with a designated Associate Member—a family member, significant other, etc. The Elements Wellness Program™ also sets itself apart by following The Elements Way®. From the moment you book your massage all the way through your massage experience, The Elements Way means you receive personalized service to ensure the best possible therapeutic experience.

With a single-unit investment range between $225,350 and $374,350*, the Elements Massage franchise was recently named one of the Top 10 Best Franchises to Buy in the medium investment category by Forbes. To learn more, visit

*This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin.

If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-5517.