Gong Cha Signs Landmark 50-Unit Deal in Texas with Experienced Franchise Operator

BOSTON, July 27, 2026 // PRNewswire // -- Gong cha has signed a 50-unit exclusive area development agreement in Texas with seasoned franchise operator, Bakers Acres & Cattle Company (BACC). The agreement marks the largest direct franchising deal in Gong cha history and further expands the company's U.S. footprint in one of the country's leading states for franchise growth.

This development followed the acquisition of master franchise rights to U.S. locations across several states.

"As Gong cha continues expanding across the U.S., we're seeing strong interest from multi-unit operators looking to grow with the global leader," said Geoff Henry, President of Gong cha Americas.

"Franchisees are looking for concepts with operational simplicity, strong consumer demand and the ability to scale efficiently at relatively low cost, and Gong cha delivers on all of these. From our flexible footprint and efficient labor model to the strength of our global brand recognition, we've built a platform designed to help operators grow strategically and sustainably across high-potential markets like Texas."

Ranked top in the Tea category on Entrepreneur's Franchise 500 list, Gong cha operates more than 240 locations across 23 states, Washington, D.C. and Puerto Rico.

The brand's modernized operating model, including its Gong cha 2.0 platform, is designed to support higher throughput, streamlined operations, and improved franchisee performance through digital ordering, automation, and optimized store design.