KidStrong Expands in Colorado as Family Demand Grows

KidStrong, the science-based child development franchise helping kids grow stronger and more confident, character and strength, is targeting Colorado for growth. With locations open in Littleton, Highlands Ranch, Parker and Fort Collins, the franchise has established an early presence but still sees significant room for expansion.

“Colorado checks a lot of boxes for us,” said Josh Patrick, senior vice president of franchise development. “You have strong population growth, high-income communities and parents who are very intentional about the programs they choose for their kids.”

Much of that growth is concentrated along the Front Range, where cities like Denver, Boulder and surrounding communities form a connected stretch of high-density, family-oriented markets. The region continues to attract young professionals who are settling down, starting families and putting down long-term roots.

“The Front Range is a great setup for multi-unit operators,” Patrick said. “You can grow within a defined region, build awareness across neighboring communities and scale in a way that’s efficient.”

That environment creates strong demand for structured, premium youth programming.

Families across Colorado are already investing in health, wellness and development, both for themselves and their children. That mindset can carry over into how they evaluate activities, with many looking for programs that go beyond traditional sports or one-time classes.

“In Colorado, you have parents who value an active lifestyle and want that for their kids as well,” Patrick said. “They’re looking for something that builds confidence, supports development and gives their kids a foundation they can carry forward.”

KidStrong’s model is built around weekly, coach-led classes that focus on strength, confidence and overall development. Families attend regularly, creating consistency for both the child and the business while fostering long-term engagement.

That consistency, paired with a structured curriculum, allows locations to build a strong and reliable membership base over time.

Colorado has plenty of space for growth, particularly across key markets such as Denver, Boulder, Lakewood, Arvada, Longmont and Greeley. While the brand has an early foothold, there is still room to grow across these high-demand areas. KidStrong has already shown it can perform in the state, and strong territories are still available.

“Colorado is still in a position where you can get in and build something meaningful,” Patrick said. “There’s demand, there’s growth and there’s a path to scale.”

With strong population trends, engaged parent communities and a lifestyle that aligns with the brand, Colorado is positioned to play an important role in KidStrong’s continued growth.