TL;DR
Romeo's Pizza, with over 50 locations, plans to expand to 200 locations, and President and CEO Ryan Rose discusses the brand's marketing strategy. The franchise is expanding to new locations where brand loyalty has not yet been established.
In a recent interview with LinkedIn Show Host Rev Ciancio, Romeo’s Pizza President and CEO Ryan Rose discussed how the brand is thriving even in an extremely competitive market. Right now, Romeo’s Pizza has 50-plus locations across the U.S. However, it has plans to grow into 200 locations. The franchise is expanding to new locations because brand loyalty typically doesn’t exist yet in new towns.
In the interview, Rose said, “[These newer markets] just want a good product, and they're used to the big guys where it’s about a stock price more than it’s about the quality of the pizza.”
Romeo’s Pizza prides itself in providing a helpful and supportive corporate team for its franchisees. The corporate team does everything they can to make sure their owners are set up for success in whatever market they enter into.
In this story
This story was originally published in 1851 Franchise on August 25, 2021. Burnaze summarizes and links to the original reporting.
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