TL;DR
Justin Mink, senior vice president of franchise growth at Scorpion, discusses how brand experience will define the franchise world in 2021. He shares his expertise on the current state of the franchise industry and the importance of highlighting brand values.
Justin discusses how brand experience will define the franchise world in 2021
Justin discusses how brand experience will define the franchise world in 2021.
This episode is brought to you by franchisereorg.com , powered by Summa Franchise Consulting and Alexius Solutions , providing consulting and reorganization services to franchisors.
With the ongoing pandemic showing no signs of suddenly vanishing overnight, franchise brands need to be continuously adapting and evolving in order to keep up with consumer expectations and business growth hurdles.
Justin Mink, senior vice president of franchise growth at marketing specialist Scorpion, knows this all too well, having worked with hundreds of brands to make sure they deliver on brand experience to both consumers, but also prospective entrepreneurs looking to join only the best franchise networks.
On this episode, we speak with Justin about the current state of the franchise industry, why highlighting brand values is so important, and why franchises need to start looking “beyond the five minutes ahead of them”.
In this story
This story was originally published by Amanda Peters in Global Franchise on August 24, 2020. Burnaze summarizes and links to the original reporting.
Read the full story at Global FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.