House of Colour Enters Next Phase of Growth Following Strategic Investment in Franchisee Success

Greenville, S.C. - House of Colour is entering its next phase of franchise expansion following several years of strategic investment in franchisee success.

Rather than prioritizing rapid growth, House of Colour intentionally spent the past several years strengthening their foundation by enhancing training and systems to ensure every new franchise owner has the resources needed to succeed from day one. That strategy has already generated significant momentum. House of Colour awarded 45 new franchise territories over the past year through organic demand alone, without paid franchise development marketing. Nearly 30% of franchisees have expanded to own multiple territories, demonstrating trust in the brand's proven model and long-term potential.

"House of Colour has always been about changing lives through confidence, and that starts with empowering the incredible entrepreneurs who represent our brand," said Ally Van Iten, CEO of House of Colour USA. "Having built my own House of Colour business before becoming CEO, I understand firsthand what franchise owners need to succeed. We were intentional about strengthening our system before accelerating development, so today's owners are joining a model backed by four decades of thoughtful evolution."

• A flexible model that can be operated from home or a dedicated studio, without relying on traditional retail hours

• Multiple revenue streams, including color analysis, style analysis, cosmetics services, wardrobe edit services, and personal shopping services

• A framework that encourages long-term client relationships, repeat business and organic growth through client experiences

• Expert-led training and ongoing support, including coaching, continuing education and collaboration with an experienced network of franchise owners

• A color analysis methodology blending color science and fashion psychology that educates clientele

Franchisees are supported by a proprietary platform that provides booking, CRM, email marketing and client management features.

"The entrepreneurs who thrive with House of Colour are looking for more than a business opportunity," said Aubree Coderre, Lead Qualifier for House of Colour USA. “They’re passionate about connecting with people and helping every client feel seen, confident and authentically themselves. We’re looking for hands-on owner-operators who want to find their calling building meaningful relationships in their communities, and we’ve created a franchise system that gives them the foundation to do exactly that.”

Founded in London in 1985, House of Colour provides personal styling services through a network of franchise owners. The program is based on its proprietary color analysis methodology, training, technology and ongoing support. By combining color science with personalized styling, House of Colour helps clients make informed style choices while giving entrepreneurs the opportunity to build flexible, purpose-driven businesses that create meaningful impact in their communities. For more information, visit

Demand for personalized services in fashion, beauty and wellness has increased, with continued engagement from owners who participate in the program.