TL;DR
Andy Dunn, executive director of sales at JK America, joins the Disrupt by Athletech News podcast to discuss the future of wellness with Edward Hertzman, founder and CEO of Athletech News. They cover topics including the evolution of wellness, service efficiency, and the monetization of recovery.
In this latest episode of Disrupt by Athletech News, JK America executive director of sales Andy Dunn joins ATN founder and CEO Edward Hertzman to look at how wellness has evolved and what its future might look like. The two take a deep dive into the “why” and “how” in the sector, while also highlighting service and operation efficiency as key differentiators.
Dunn and Hertzman also include a few takeaways from the latest wearable reports, explain why education is king and share what they think wellness and recovery will look like specifically in the next 3-5 years.
Shifts in the consumer’s and operator’s perception of wellness
The monetization conversation in recovery
What still stands out amid the saturation
(2:25 – 5:02) Democratization of wellness
(5:02 – 10:38) Where innovation is happening today
(10:38 – 13:17) Wellness as an indirect revenue driver
(13:17 – 19:09) JK America’s point of difference
(19:09 – 23:16) Wellness’ unique labor dynamic
(23:16 – 31:54) If You Build It, They Will Not Come
(31:54 – 35:12) The wellness and recovery crystal ball
In this story
This story was originally published by Collin Helwig in Athletech News on July 21, 2026. Burnaze summarizes and links to the original reporting.
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