TL;DR
Famous Toastery has seen a 30% increase in year-over-year sales by offering a full bar menu and supporting its franchisees. The brand's approach to prioritizing both customers and franchisees has led to its success.
As consumer demand grows higher, franchisors need to offer a proven business model that keeps their customers coming back for more.
For example, Famous Toastery has a full bar menu, which allows its customers to enjoy their food at all hours, seven days a week.
But as a franchise brand, success isn't only about the customer. It is about supporting the franchisee as well, and one way to do this is by building out the company's leadership team. It is important to start here and have strong leaders at the top.
By consistently thinking of both the customer and the franchisee, franchisors can see the greatest success. In the case of Famous Toastery, they’ve seen a 30% increase in year-over-year sales in 2022 by taking this kind of approach.
In this story
This story was originally published in 1851 Franchise on September 16, 2022. Burnaze summarizes and links to the original reporting.
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