Jellystone Park Franchisees Shatter Sales Records with 64% Increase in October

Same-park reservations for the fourth quarter are trending up nearly 52% over last year, suggesting this year’s camping explosion will continue through the winter and into next.

There are more than 75 franchised Jellystone Park locations throughout North America, offering families a unique combination of attractions, activities including Yogi Bear character interactions, and accommodations. Despite most location openings being delayed by the COVID pandemic, the brand is on track for a 13th straight year of system sales growth.

The demand for cabins drove much of the October increase, with rentals up almost 108%. Store and ancillary sales, such as golf cart rentals, were up more than 68%. Half of Jellystone Park guests this year have been first-time visitors.

According to Rob Schutter, chief executive of Leisure Systems, Inc., which franchises Jellystone Park, all signs point to another very strong year for the brand and the family camping industry.

“Even with a vaccine available, parents’ apprehension over flying and staying in hotels will continue, so camping will remain very popular,” Schutter said. He noted that 2020’s RV sales boom also is contributing to the rosy outlook for next year. “Families that bought RVs will be eager to use them,” he said.

Schutter added that camping historically has been very resilient during economic downturns. “If the economy softens, camping will be even more appealing as it is more affordable than other types of family vacations.” He noted that this year’s reservations surge came despite an unemployment rate that peaked at nearly 15%.

Locations that are open year-round are reporting an increase in fall and winter bookings, especially those that offer holiday-themed activities. At some locations, families can enjoy such holiday experiences as Christmas crafting, caroling on sleigh “Hey Rides,” cookie decorating with Mrs. Claus, story time with one of Santa’s elves, holiday movies under the stars complete with hot cocoa, and visits with Yogi Bear, Boo Boo and Cindy Bear.

Kids and grown-ups alike can get into the spirit by decorating their cabins and RVs. Some parks also have scheduled New Year’s Eve activities.

Of the more than 75 Jellystone Park locations in North America, 25 are open all year. Activities, attractions and services vary.