DEA Music & Art Rolls Out Micro-Schooling to Help Parents Support Children’s Learning

DEA Music & Art, a fine arts school that offers its students enrichment in music and in the visual and performing arts, has rolled out a micro-schooling initiative to ensure that children are still able to learn in a supportive environment during the pandemic.

“If students will be going to school virtually this fall, we are inviting parents to drop their kids off at our studios — which will have all of the social distancing and sanitation protocols in place — where our staff can help students connect to their virtual classroom and assist with additional work,” said Kapllani. “We are offering a limited number of seats for students that want to learn in a safe environment on days of virtual school learning and do it all in a micro-school setting.”

The brand has always taken the cleanliness of its studios and learning environments very seriously. Each instrument is disinfected after each class, and students are asked to wash their hands before each class starts.

Micro schooling benefits

DEA Music & Art’s micro-schooling doesn’t only make life easier for working parents, it also offers a differentiated experience for the students. “During the downtime, we have the staff expertise to provide students with fun activities such as music instrument lessons, visual arts and rock band practice,” said Kapllani. “Children will not miss out on any of the fun with extracurricular and creative arts activities that schools are unable to provide on days of remote learning.”

As the DEA Music & Art brand looks for qualified franchisees to join the brand, the new micro-schooling initiative is an example of how the brand has been able to add on services and adjust its business model during the pandemic.

“For our franchise owners, micro-schooling creates an increased source of revenue since owners will be opening doors at 8 am versus 3 pm,” said Kapllani. “In addition to our differentiated curriculum, unlimited territory availability and strong support infrastructure, our ability to adapt to these difficult times is a testament to the franchise opportunity.”

Virtual classes and growth

Beyond the micro-schooling initiative, DEA Music & Art has implemented virtual classes to provide students with all of the professionalism, opportunities and excellence of the school from the safety of their home and to support franchisees during the COVID-19 pandemic. Moving forward, the brand is going to continue offering virtual classes, as it allows enrollment of students from all over the country.

“We’ve recently launched our lessons with students online and have had great success,” said Kapllani. “We’re alternating lessons at home and lessons in the studio week-by-week.”

Now Kapllani is looking for franchisees who can help bring DEA Music & Art to more communities throughout the East Coast and beyond. “Our ideal franchisee is someone who is a hard worker and has a passion for teaching children,” she said. “It doesn’t necessarily need to be someone with my kind of music or art background, as they will not be the teacher, but they should be passionate about what they do.”

As of now, DEA Music & Art is primarily targeting New York and New Jersey for franchise growth. “Most supplemental education franchises in these areas are sold out, but DEA has unlimited territories available,” Kapllani said. “If you have been seeking the right fit for your future amid the uncertainty of the pandemic, DEA Music & Art is a place where you can thrive, inspiring a love for music, art and education with the youth in your community.”