TL;DR
Wingstop plans to boost its digital efforts, with 25 percent of its revenue coming from digital sales. The brand aims to incorporate natural voice recognition to help with ordering, among other digital solutions.
Wingstop gets 25 percent of its revenue from digital, and the brand plans to put a major focus on expanding its digital efforts, according to a CNBC report .
In a sit-down interview with CNBC, Wingstop CEO Charlie Morrison said the brand wants to incorporate natural voice recognition to help with ordering, among other digital solutions.
"What we see is the opportunity to digitize every transaction in Wingstop, no matter if you call, if you come in or you use our web applications," Morrison told Cramer. "We think we have that opportunity well into the future."
In this story
This story was originally published in 1851 Franchise on November 1, 2018. Burnaze summarizes and links to the original reporting.
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