The Siegel Group and Amazing Brands Name Jenn Johnston CMO

Jenn Johnston has been appointed chief marketing officer for The Siegel Group and Amazing Brands. Johnston, who has nearly 30 years of executive leadership experience, oversees enterprise-wide marketing strategy, brand development, customer acquisition and retention, digital engagement, customer experience, strategic partnerships and culinary innovation for both organizations. Her hiring comes amid a period of expansion that includes Amazing Brands’ acquisition of the Hot Dog on a Stick franchise from FAT Brands, where she previously served as CMO.

Johnston said she was impressed with the vision and passion for building brands shared by Stephen Siegel, founder and CEO of The Siegel Group and Amazing Brands, and Michael Crandall, the organizations’ chief business officer.

“I’m excited to join two organizations with strong entrepreneurial cultures and exceptional growth opportunities,” Johnston said. “The combination of an established national real estate platform and a rapidly expanding portfolio of restaurant brands creates a unique opportunity to build a world-class marketing organization that supports both businesses while allowing each brand to maintain its own distinct identity.”

Johnston’s experience includes leading brand transformation initiatives for restaurant concepts at FAT Brands, Global Franchise Group and NexCen Franchise Management. She has also negotiated enterprise marketing partnerships that generated value and delivered measurable improvements in profitability and franchisee success.

Crandall commended Johnston for her strategic marketing leadership, operational experience and brand-building expertise. “She understands how to build scalable marketing organizations while also developing distinctive brands. As we continue growing both companies, Jenn will play a critical role in strengthening our shared services marketing platform and supporting each organization’s long-term growth objectives,” Crandall said.

Amazing Brands scales restaurant and hospitality brands through strategic real estate and consumer-driven innovation. The company’s portfolio includes Pinkbox Doughnuts, Siegel’s Bagelmania, Piero’s Italian Cuisine and Hot Dog on a Stick.

The Siegel Group is a privately held real estate investment, development and management company that owns, acquires, develops, manages and repositions assets across multiple sectors, including multifamily, flexible-stay apartments, extended-stay hotels, boutique resorts and hotel-casinos.