QSR Magazine: Checkers & Rally's Recruiting Tactics Encourage Franchise Growth

In the franchise world, Discovery Day is the ultimate date where both sides decide if they’re ready to take the next step. For franchisors, creating a memorable and informative experience – while being true to the brand and its culture – is crucial to growing with not only more franchisees than competitors in the space, but more highly qualified operators and better future brand ambassadors.

QSR took a look at some of the most successful brands at recruiting franchisees in their December issue, including Tampa-based Checkers and Rally’s, who likes to look at their franchise system much like a family tree.

“It’s my favorite day…and probably the most important day in our relationship,” Rick Silva, CEO of Checkers & Rally's Restaurants, Inc., told QSR Magazine. “It sets the tone for our relationship.”

In line with the focus on the brand as a family, Checkers and Rally’s holds a monthly Discovery Day where multiple franchise prospects meet to share dinner together and then learn about the brand and opportunity. The team also emphasizes the franchisor/franchisee relationship through presenting the corporate team as a friendly support system for incoming zees.

“And once they become a franchisee,” Silva added to QSR, “the real exciting work begins.”