TL;DR
Buffalo Wings & Rings is experiencing growth and outperforming the competition through its unique approach to casual dining. The brand focuses on creating a club-level experience for customers and helps franchisees build equity in their real estate.
Business is heating up for Buffalo Wings & Rings. It’s consistently outperforming the competition as other concepts are feeling the effects of an ever changing industry. That’s because the brand is taking a different approach to casual dining and separating itself from the competition.
Unlike traditional wing joints, Buffalo Wings & Rings focuses on creating a club-level experience for every customer who walks through its doors, ensuring that demand remains high. The brand also makes an effort to understand the needs of each franchisee, ultimately helping them build equity in the real estate that they select for their restaurants.
Philip Schram, Buffalo Wings & Rings’ chief development officer, sat down for an interview with 1851’s chief development strategist, Sean Fitzgerald, to explain why the brand is experiencing this success and elaborate on how it plans to continue building on its momentum in the future.
In this story
This story was originally published in 1851 Franchise on October 20, 2017. Burnaze summarizes and links to the original reporting.
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