TL;DR
Wing It On! has announced a new signed agreement with local entrepreneur Jayesh Patel to bring a new location to Mount Dora, Florida. The brand, founded by Matt Ensero, is expanding its presence in the Sunshine State.
Wing It On! has announced a new signed agreement with local entrepreneur, Jayesh Patel, to bring a new location to Mount Dora, Florida.
“For my next business venture, I knew I wanted to get into the restaurant industry, specifically in the chicken category. I did my due diligence by researching a number of different brands to franchise with, and Wing It On! really stood out from the rest,” said Patel, who previously owned three gas stations throughout the Mount Dora area.
Wing It On! has earned a loyal fan following redefining the standards for fresh and crispy wings. With a simplified, innovative menu, fans of the brand have favored the true Buffalo-quality wing cooked and sauced or seasoned to perfection. In addition to its famous wings and tenders, Wing It On! also serves a full-line up of hand-crafted crispy chicken sandwiches, sides and irresistible customizable seasoned fries.
“Entering the Mount Dora market with a business owner as familiar with the area as Jayesh is a great next step for us,” said Matt Ensero, founder and CEO of Wing It On!. “I look forward to expanding our chicken concept’s presence in the Sunshine State.”
Creating a wing experience goes back to the early 2000s when Ensero, and his friends would argue amongst themselves every football Sunday about who was driving 30-plus minutes to pick up wings from some of their favorite spots in surrounding towns. However, the distance and Styrofoam take out boxes would always result in soggy and cold wings once they got home. Ensero had enough, hence, Wing It On! was born. He opened the first Wing It On! in his hometown Waterbury, Connecticut, serving only the crispiest of wings that all true wing nuts crave.
In this story
This story was originally published in Franchising.com on October 5, 2022. Burnaze summarizes and links to the original reporting.
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