Adventure Kids Playcare Expands Drop-in Childcare Model Though Franchising

Adventure Kids Playcare was founded by Dana Oliver in 2006, a single mother who, at the time, struggled to find dependable drop-off childcare in a clean and secure environment. After witnessing a desperate need for a flexible model within the childcare industry, Oliver decided to leave her successful corporate career to pursue developing her own concept. This decision gave birth to the idea of Adventure Kids Playcare, a childcare center created by moms for moms and focused on making a difference in the lives of the children it serves.

“People are getting used to operating on flexible schedules with the recent pandemic having transformed work and social schedules,” said Dana Oliver, CEO and President of Adventure Kids Playcare. “Parents’ lives don’t fit into the nine to five mold anymore, which is how childcare centers have traditionally catered their model. Parents need reliable childcare that is available according to their changing schedules.”

Adventure Kids Playcare provides parents of children ages 6 weeks - 12 years old various flexible childcare options including: drop-in childcare, educational classes, preschool and afterschool care, parties, events and evening and weekend care. With locations open until midnight on the weekends, parents can enjoy a night out while their children socialize with friends, make slime, create their own tie-dye shirts, and enjoy various theme nights like pajama parties, glow parties, and exploring their creative side! At Adventure Kids Playcare, children are encouraged to discover and pursue their own interests as they explore a multi-sensory environment, including dramatic play, blocks galore, video games, fine motor activities, and more, under the supervision of the Playcare Team.

“We have been experiencing a real increase in demand for flexible, drop-in childcare,” said Oliver. “As parents continue to work from home and are happy about spending more time with their kids, there will always be that need for them to have a few hours of undistracted time to work, go workout, volunteer with the PTA, or enjoy lunch with friends. We strive to build happier families by giving children the space they need to learn and grow and give parents that sometimes, much-needed alone time.”