MilkShake Factory Debuts in Massachusetts with New Walpole Location Opening on Saturday, March 28

The new shop is owned and operated by franchise partners Taragh and Babbie Mulvany and marks the brand’s first location in the state.

Read the original at Franchising.com
MilkShake Factory Debuts in Massachusetts with New Walpole Location Opening on Saturday, March 28

TL;DR

MilkShake Factory has debuted in Massachusetts with a new location in Walpole, owned and operated by franchise partners Taragh and Babbie Mulvany. The brand, founded in 1914, is expanding into new markets with this first location in the state.

The new shop is owned and operated by franchise partners Taragh and Babbie Mulvany and marks the brand’s first location in the state.

To celebrate, the Walpole MilkShake Factory will host a grand opening on Saturday, March 28 event from 12 PM to 4 PM, featuring a buy one, get one free offer on shakes, sundaes, and molten cups, free MilkShake Factory T-shirts for the first 100 guests, and festive giveaways throughout the afternoon.

The Walpole location offers high visibility along Route 1 (Providence Highway) and sits within Walpole Mall, a bustling retail destination surrounded by a mix of dining, shopping, and entertainment options for all ages. Conveniently located just off Route 95, the shop is well-positioned to serve the surrounding community and the steady flow of visitors traveling through the area.

“We were drawn to MilkShake Factory because of the quality of the products and the strong family foundation behind the brand,” said Taragh Mulvany, co-owner of the Walpole location. “It felt like the perfect fit for this community, where families are always looking for places to gather, celebrate and enjoy something special together.”

The Mulvanys were introduced to MilkShake Factory through a personal connection and quickly connected with the brand’s focus on craftsmanship, operational simplicity and community-driven approach. Since opening their doors, they have already received a warm welcome from the Walpole community and are excited to officially celebrate with a grand opening event designed to bring people together.

Founded in 1914 as a soda fountain and chocolate shop, MilkShake Factory has evolved into a modern dessert destination while preserving its family recipes and commitment to quality. Every milkshake is made with housemade ice cream and can be customized with premium mix-ins and toppings, while the brand’s chocolates are crafted using time-honored techniques passed down through generations.

“Opening our first location in Massachusetts is an exciting milestone as we continue to expand into new markets,” said Dana Edwards Manatos, Founder and CEO of MilkShake Factory. “Taragh and Babbie are outstanding partners who truly understand their community, and we’re proud to grow the brand alongside operators like them as we introduce MilkShake Factory to Walpole.”

MilkShake Factory’s Walpole location will be open seven days a week from noon to 10pm, offering both in-store ordering and takeout options.

In this story

This story was originally published in Franchising.com on March 23, 2026. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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