Peter Piper Pizza Invests $1 Million in Major Arcade Refresh

Peter Piper Pizza is putting $1 million into its arcade experience across more than 40 restaurants in Arizona and New Mexico.

The family entertainment and pizza chain is adding more than 100 new games and claw machines across its entire footprint in the two states. The rollout is scheduled to be completed by the end of August and represents the brand’s largest arcade refresh to date.

The mix will vary by restaurant, with titles including Guardians of the Galaxy, SpongeBob Ticket Coaster, Monopoly Roll-N-Go, NBA Gametime, Angry Birds Boom!, The Mystery Machine, Break the Plate, Ring Toss Jr., and games featuring Avengers and Spider-Man.

The investment comes as Peter Piper Pizza continues to position food and entertainment as complementary pieces of the guest experience.

“Families come to Peter Piper Pizza because we bring delicious food and entertainment together under one roof at a great value, and we want to turn everyday meals into something meaningful,” CMO Genaro Perez said in a statement. “Our arcade refresh and limited-time items build on the complete experience our guests want. From fresh games to made-from-scratch, never-frozen pizza, we are creating more ways for families to share a great meal, play together and make memories.”

Peter Piper Pizza is pairing the arcade upgrades with three limited-time menu additions that debuted in August. The products are available at participating restaurants in Arizona, Albuquerque, New Mexico, and Mesquite, Texas.

Cheddar Dippers feature the chain’s made-from-scratch dough brushed with garlic butter and stuffed with cheddar cheese, with a choice of bacon or jalapeños. The dough is then rolled and baked.

The Mandarin Cranberry Salad is a returning item made with mixed greens, mandarin oranges, dried cranberries, sunflower seeds, and poppy seed vinaigrette. Strawberry Crunch serves as the dessert addition, combining warm dough with strawberry spread, icing drizzle, and streusel crumbs.

Peter Piper Pizza is also promoting its Double Up XL deal, which includes two extra-large, one-topping pizzas for $29.99 at participating U.S. restaurants. The offer is available for dine-in, carryout, and delivery.

Founded in Glendale, Arizona, in 1973, Peter Piper Pizza operates more than 115 restaurants across the U.S. and Mexico. The chain is owned by CEC Entertainment and a sister concept to Chuck E. Cheese.