TL;DR
Dwyer Group has changed its corporate name to Neighborly, effective immediately, following the success of its consumer-facing Neighborly platform. The new trade name will be reflected at 10 corporate support centers across the U.S., U.K. and Germany.
Dwyer Franchising, LLC (“Dwyer Group”) has announced the changing of its corporate name to Neighborly, effective immediately. The decision follows the rapid success of the consumer-facing Neighborly platform developed a little more than a year ago to unite all of its service franchise brands under one umbrella.
“Since launching Neighborly in the U.S. in 2017, our platform for home services has increased engagement with customers and made a powerful and positive impact across our service brands,” said Mike Bidwell, President and CEO of Neighborly.
“Now it’s time to bring that same Neighborly brand home to our corporate offices around the world to amplify the collective synergies of our service brands internally as well. Dwyer Group’s legacy includes the success of 21 service brands to-date, and this legacy shall now be showcased moving forward under the friendly consumer facing Neighborly name.”
The new trade name will be reflected at 10 corporate support centers across the U.S., U.K. and Germany, employing nearly 850 employees. With the transition, the corporate website at dwyergroup.com also has moved to www. NeighborlyBrands.com.
In this story
This story was originally published by Global Franchise Team in Global Franchise on September 20, 2018. Burnaze summarizes and links to the original reporting.
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