Adweek: Now Arby’s Has a Font Too, and It’s Called ‘Saucy AF’

Arby’s is hopping on one of the biggest brand marketing trends of the year — introducing its own typeface. As a recent article in Adweek notes, the franchise introduced its own font called “Saucy AF” that fans can download. The font is made up of all capital letters that are written out in Arby’s Sauce.

The brand announced the font on Twitter, saying that you can write with your food in addition to playing with it. And while Arby’s is one of the first franchises to introduce its own downloadable typeface, this trend has been picking up steam. Airbnb recently released its own font called Cereal that’s meant to create a uniform look across all of its platforms. Adweek also reports that Netflix has saved millions of dollars by creating one single font to unify its content and design.