Nation's Restaurant News: Taco Bell design leans on flexibility

Taco Bell now offers four variations of a design format for its buildings. According to a recent article in Nation's Restaurant News, the brand has veered away from having a uniform look for all locations. Instead, each location is constructed using what the company calls a 'kit of parts.'

With this new mentality comes a more stripped down restaurant aesthetic. Deborah Brand, Taco Bell's VP of development and design, says that the simplification is a way to create a more engaging experience for customers.

The available formats are called Modern Explorer, Heritage, California Mid-Century Modern and Urban. Each restaurant is designed within one of these layouts based on the geographical location.

“We continue to test and innovate fast and furiously. We’ve always been known as an innovative brand from a food perspective, and we’re starting to carry that through from a design perspective,” said Brand.