Cousins Maine Lobster continues to roll into South Carolina

Fast-casual brand Cousins Maine Lobster is making its second move in South Carolina.

The continued expansion effort from the franchise features a Greenville, South Carolina food truck opening. This move follows Cousins Maine Lobster’s debut in the state in Columbia last month.

Cousins Maine Lobster said it is building on the momentum of its initial opening. The company said the February debut “has seen enthusiastic turnout, repeat guests, and growing demand across the Midlands,”

“Our Columbia launch exceeded expectations, and we’ve been eager to build on that momentum by introducing Cousins Maine Lobster to Greenville,” said Lindsay Herberger, director of franchise development at Cousins Maine Lobster. “Greenville is known for its incredible food culture, strong sense of community, and support for unique dining experiences, making it a natural fit for our brand. We’re excited to bring that same energy, quality, and customer experience to the Upstate.”

Franchisees Matt Cobb and Dave Blosser are leading the Columbia launch with a food truck designed to serve multiple markets in the region.

“We’ve seen firsthand how the truck brings people together,” Cobb and Blosser said. “From the excitement of the line to that first bite of wild-caught Maine lobster, it creates a unique experience you don’t find every day. Greenville has such a great local energy, and we’re excited to be part of it and introduce more people to what makes Cousins Maine Lobster special.”

As of June 2025, Cousins Maine Lobster said it had more than 85 locations in 30 states. This includes both brick and mortar and food truck locations.

Last year the company also reached sales of over $1 billion for the first time. The brand was founded in California in 2012 by real-life cousins Sabin Lomac and Jim Tselikis.

This year, Cousins Maine Lobster is expecting 30 or more openings. Offerings on the menu include Maine lobster rolls with a touch of mayo on a New England-style roll, warm butter lobster rolls, lobster tacos, lobster grilled cheese, and whoopie pies.

In Greenville, a grand opening is scheduled for April 4 from 12 p.m. to 6 p.m. at Grateful Brew.