Despite 2020’s Challenges, 360° Painting Saw 40% Year-Over-Year Growth

2020 was a profoundly challenging year for businesses in virtually every industry, but there are a few exceptions — businesses that not only survived the pandemic and its economic fallout but thrived. Painting-services franchise 360° Painting is one of those exceptions, securing 40% year-over-year growth and establishing itself as one of the most resilient and lucrative opportunities in franchising.

360° Painting’s success in 2020 can largely be attributed to the durability of the home-services segment, which saw a rise in demand throughout the lockdowns and stay-at-home orders most cities implemented throughout the pandemic.

“People are adjusting to a new way of life in which the home plays a much more central role than it used to,” said Dave Rychley, vice president of brand performance for Premium Service Brands “We’re not just spending more time at home, we’re using our homes for new purposes, including work and school, so people want their homes to be attractive, comfortable and conducive to a range of activities. Those are changes that are going to stick around long after COVID-19.”

Franchisee support growth

Of course, 360° Painting was better equipped to meet 2020’s challenges than most businesses thanks to the support of its parent company, multi-brand home services franchisor Premium Service Brands, which provided franchisees at each of its brands with the resources to optimize their operations for a landscape that shifted seemingly overnight.

Premium Service Brands’ heightened franchisee support is exactly why Anthony Wortman decided to open up his first 360° Painting franchise during the pandemic.

“I did a lot of research, and I feared that if I went into business by myself, I wouldn’t have enough direction and I might just scrape by, or worse,” Wortman said. “Franchising provided a structured business model — something I could see working before I even got started. And franchising with PSB meant that I wouldn’t have to do it alone.”

Network success factors

Key to 360° Painting’s success throughout 2020 was Premium Service Brands’ network of franchisees, a community of business owners from seven home services brands that works closely to share tips, best practices and, most importantly, referrals.

“All of our brands complement and elevate each other, which is a benefit few other franchise brands have, let alone independent businesses,” said Paul Flick, CEO of Premium Service Brands. “We’ve created a system that allows all of our businesses to work together closely so they can maximize their resources and provide the best possible services for their clients.”

360° Painting’s stellar year did not go unnoticed in the franchise industry. In addition to an influx of inquires from aspiring franchisees, the brand received recognition from a range of prestigious trade publications, including rankings in Franchise Dictionary Game Changers, Inc.’s 5000 Fastest Growing Companies in America, and Entrepreneur’s Top 100 Franchises for Less Than $100,000 in 2020.

Now, 360° Painting and Premium Service Brands are preparing to leverage the momentum they built throughout 2020 for even more growth in 2021.

“We had an incredible year, but we’re never satisfied to rest on our laurels,” Rychley said. “We’re looking closely at everything that went right and every area where we see room for improvement, and we’re continuing to introduce new supports and resources to make our franchise owners more successful. We see a lot of opportunity for growth in 2021, and we’re eager to make the most of it.”