TL;DR
The Melting Pot strengthens ties with franchisees through support programs and a focus on easing the burden of business ownership. The brand's senior director of franchise development, Shak Turner, discussed the brand's strategies for dealing with its franchisees.
In an interview with FSR Magazine, Shak Turner, Melting Pot’s senior director of franchise development, discussed the brand’s strategies for dealing with its franchisees, along with its plans for future expansion.
For Turner, the main focus is providing support to franchisees in all phases of the business. “We wanted to continue to move forward with the company on operations and marketing and development,” Turner said. “The programs are really designed to ease that burden or to just assist or help them and say, ‘We're in this with you together.’”
Melting Pot franchisees Kim and Hollis Silva also detailed their experience franchising with the brand, including their growth in the company’s Path to Grow program.
In this story
This story was originally published in 1851 Franchise on December 2, 2021. Burnaze summarizes and links to the original reporting.
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