Hand & Stone Doubles Down on Skincare

Skincare investments

As the demand for Hand & Stone facials grow, the brand has continued to invest in an already successful sector of their business. Contributing to their astounding skincare revenue, Hand & Stone implemented an aggressive growth strategy that set them apart from other spas, which included:

• Establishing long-term partnerships with leading skincare brands including Dermalogica and ClarityRX.

• Introducing innovative skincare technology options for facials like Dermalogica's ProPen services (Luminfusion and Nanoinfusion), LED Light Therapy, NuFACE, DiamondGlow, and Cryoskin.

• Rebranding its facial service menu to align with Dermalogica's pro treatment menu, a change that replaced previous legacy service names such as the Brightening, Detox, and Rejuvenating Facials. The rebranding aims to attract Dermalogica 'skinthusiasts' to Hand & Stone.

"We're no strangers to skincare here at Hand & Stone, and we're thrilled that our aggressive approach to offering innovative skin treatments to our customers is working," said Lisa Rossmann, Senior Vice President, Service & Product. "Not only are we attracting more and more facial only customers, but the majority are also excited to elevate their treatment with targeted enhancements with device technology, such as a DiamondGlow or LED light therapy enhancement, which each accounted for 17% of all facial services last year. We've had great success over the years convincing our base of massage consumers to try and fall in love with a facial, and now nearly half of our member base is using their monthly service for both massage and facial services.

We're excited to continue evolving our offerings to attract more skincare-centric consumers and meet a higher demand."

Future plans

As Hand & Stone looks ahead, the brand is setting its sights high and has plans to introduce new brands and technologies to appeal to a wider audience. Through the rest of 2023, the brand will:

• Launch a collection of IMAGE Skincare products and services, both in the organic and medical grade segments for those looking for more natural or doctor-developed options.

• Target a younger audience by offering budget-friendly facial enhancements by adding ultrasonic, gua sha stone and ice globe tools to the menu.

• Re-introduce a customer-favorite collection with a whole new look, adding to its repertoire of existing collections for customers of all ages.

Hand & Stone is a 560-plus unit massage and facial spa franchise with a mission to bring affordable, luxury spa services to all. Launched in 2004, the company now has locations across 35 states and Canada. Hand & Stone offers its signature hot stone massage, along with other high-quality professional massage services such as Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal.

Guests can also visit the spa to enjoy best-in-class facial treatments performed by licensed estheticians. These feature top-of-the-line products backed by science, including Dermalogica and ClarityRx Clinical Skin Care. A wide range of services are available for women, men and teens and are tailored to each individual's needs or skin concerns.

The fastest-growing spa franchise in the country, Hand & Stone has been named No. 1 in the spa category by Entrepreneur Magazine in 2023, 2021 and 2020 and was ranked No. 8 on Forbes' Best Franchises to Buy list in the high investment category.

Delivering accessible and personalized skincare and massage services, Hand & Stone has over 650+ locations in the US with 1000+ available trade areas to grow in. After 20 years of consecutive growth, we have an average unit volume of $1.35 million!